BITTERS. SHRUBS. SYRUPS. GINGER BEER. TONIC
1821 BITTERS crafts mixers for both alcoholic and non alcoholic cocktails, using only the freshest, natural ingredients.
Looking for a unique holiday gift?
Consider giving ownership in 18.21 as a gift this holiday season!
Investments are accepted for one more week starting at $100 and make a unique and much appreciate gift for anyone in your life!
Visit www.republic.co/1821-drinks for more information and to invest.
18.21 Bitters is in the process of expanding their range of premium bitters, syrups and mixers.
The brand’s expansion is an opportunity for people to invest in the company’s—and their own—future. It’s an exciting chance to purchase a stake in an innovative small business.
We find ourselves in precarious times that highlight the need to look at our financial plans and revenue streams. Investing is risky but has the potential to strengthen an individual’s financial situation.
The opportunity to invest in a growing beverage brand owned by small business entrepreneurs is an exciting proposition. I spoke with Missy Koefod about what investment opportunities and new products she and co-founder Kristin Koefod have planned for 18.21 Bitters.
For the next 18 to 24 months, the co-founders have three investment rounds planned: a Republic Crowd SAFE round, a priced round, and a Series A round.
18.21 Bitters—which is woman-, Black- and LGBTQ+-owned—is seeking $1 million in Crowd SAFE funding and $1M in the priced round. At the time of our conversation, Missy explained that she expected to have raised more than $100,000 by the end of this weekend.
Investors can invest as little as $100 in the Crowd SAFE round, and 18.21 Bitters has already surpassed their minimum investment goal. There are 74 days left to invest.
Now, I’m not a financial guru or investment expert. Nothing in this article constitutes financial or investment advice. However, I’m going to take a crack at a crash course to provide a cursory explanation of Crowd SAFE, priced and Series A funding rounds below.
The Crowd SAFE round is happening right now on Republic, a crowdfunding equity investment platform. Companies seeking investment via Republic are vetted with less than three percent achieving approval. The platform’s funding portal and broker dealer are Financial Industry Regulatory Authority (FINRA) members and registered with the United States Securities and Exchange Commission (SEC).
SAFE stands for “simple agreement for future equity.” The agreement gives an investor rights to future equity in the company. In general terms, investment in a SAFE is done so without a specific price per share having been determined. When a triggering event occurs—a priced round or a liquidation event are traditional examples—the investor shares in any “upside” that was generated between providing funds for the SAFE and the trigger.
When it comes to the Crowd SAFE investment that Republic offers, a liquidity event doesn’t, generally speaking, automatically convert just because another equity financing round occurs. Learn more from Republic here.
Missy addressed a question posed on the 18.21 Bitters Republic page about return on investment. She explained that Crowd SAFE investments will convert to equity when 18.21 Bitters reaches a $10 million valuation cap resulting from a liquidation event or Series A funding. 18.21 Bitters, as mentioned previously in this article, has plans for the latter.
The second investment opportunity is a priced round. In direct contrast to a SAFE, a priced round is based on a determined pre-money valuation.
In this case, 18.21 Bitters would be given a valuation which would determine the price per share, which in turn provides equity to investors. As stated above, priced rounds are common trigger events for SAFE investments.
However, the 18.21 Bitters Crowd SAFE round isn’t set to automatically convert to equity due to subsequent funding rounds, including the priced round. Anyone considering investing in the 18.21 Bitters Crowd SAFE round should visit the Republic site to learn about trigger events.
Missy shared that 18.21 Bitters plans to launch Series A funding 18 to 24 months from now. Series A funding is crucial to small businesses as these rounds attract venture capitalists.
Traditionally, these investors buy up to 30 percent of a company and provide it with six to 24 months of funding for product and brand development. It’s for precisely those reasons that 18.21 Bitters is seeking funding.
Over the course of the past six years, Missy, Kristin and their small team have driven 18.21 Bitters to profit. The company has generated $5.5 million in revenue to date since 2014. 18.21 Bitters is profitable and additional funding will accelerate growth, allowing the company to increase production eight-fold. More on those plans below.
After the Series A funding round is completed, Missy projects a “substantial” exit within three to five years.
Missy and Kristin have big, exciting plans for the immediate future of 18.21 Bitters. Over the past several months, the popularity of spiked carbonated beverages, craft sparkling beverages, and premium craft mixers has been on the rise. Another growth category is cannabis-infused beverages, partially due to people seeking alternatives to smoking when we’re battling a pandemic that impacts the respiratory system.
The Koefods are currently in the process of expanding their brand to meet consumer demand. In fact, they’re introducing an entirely new brand that will live under the 18.21 Bitters umbrella.
CNBS produces low-dose, low-sugar, cannabis-infused sparkling beverages. There are three THC- and CBD-based expressions planned for initial launch: Balance, Social and Creative. As you’ve likely worked out, each expression serves a specific purpose.
Missy and Kristin aren’t new to the world of carbonated beverages. They’ve been producing 18.21 Bitters Tonic Water and Ginger Beer for years. For the record, 18.21 Bitters crafts my favorite ginger beer.
Their innate ability to create flavorful, well-balanced and intriguing bitters, syrups, tinctures and tonics makes their plan to expand 18.21 Bitters all the more electrifying. Their Ginger Beer and Tonic will be joined by Club Soda, Rose Elderflower, Coconut Lime, Yuzu Herb Tonic, Cucumber Lemon, and Italian Cola (which the Villains can’t wait to try).
Four of the above flavors will be transformed into spiked versions. This expansion of the 18.21 Bitters brand will weigh in at just four percent ABV, making them super sessionable.
What makes these expansion plans so exciting is that they’re past the concept phase. CNBS, the expanded 18.21 Bitters carbonated range, and the spiked beverage line are in production. Missy explained that the demand for these products is there. The funding rounds will give the brand the ability to meet that demand.
For more about 18.21 Bitters, visit the website and follow them on Instagram, Twitter and Facebook. To learn more about SAFE funding and the 18.21 Bitters campaign on Republic, click here.
Disclaimer: Forecasts, estimates and certain information contained herein should not be considered as investment advice or a recommendation of any particular security, strategy or investment product. Past performance is not indicative of future results. The Author, Hospitality Villains, 18.21 Bitters (the Company) and Missy Koefod and Kristin Koefod (the Founders) in no way guarantee any specific outcome or profit. Investments can lose money over short or even long periods of time. You should consult your financial advisor before making an investment decision. No guarantee can be made if you invest based on the information provided in this article and/or on this website. The Author, Hospitality Villains, the Company and the Founders make no warranty of any kind regarding this article and the website and/or any content, data, materials, information, products or services provided. The Author, Hospitality Villains, the Company and the Founders disclaim any warranty as to the accuracy, completeness, timeliness of any content or information found in this article and/or on the website. The data and information presented In this article and on this website is believed to be accurate but should not be relied upon by the user for any purpose.
Images: 18.21 Bitters
Click Here to View The Article at Hospitality Villains
Click Here to View Our Republic Raise
We are excited to announce that our canned cocktails will soon be available!
You can invest in our growth through our Republic regulation CF crowdfunding raise here.
The global canned cocktails market is progressing at breakneck speed and anticipated to surpass a valuation of US$ 146 billion in 2030. The introduction of novel features such as interlocking cans and threaded cans is boding well for market growth. However, the spread of COVID-19 is compelling for consumers to stay indoors, which eventually diminishes the demand for canned cocktails. Shutdown of hotels, restaurants, and eateries combined with a decrease in production capacity is also adversely affecting the canned cocktails market. However, the market will bounce back with the resuming of food establishments around the world.
Key Takeaways from Canned Cocktails Market Study
Europe dominates the global canned cocktails market with a projected share of over 40% in 2020. In particular, ready-to-drink canned cocktails are capturing customer attention and fuelling growth in the region.
The canned cocktails market in South Asia and Oceania is likely to experience high growth in the future, owing to increasing demand for alcoholic beverages in the region.
Regional cocktails with primary ingredients other than spirits, wine, and malts are likely to experience high growth in the future, owing to increasing demand for regional alcoholic beverages across the world.
Non-alcoholic additive ingredients hold a major share of over 70% in the global market and are likely to continue to maintain their dominating position throughout the forecast period as well.
Canned cocktails sold through retail stores hold a major share in the global canned cocktails market but are likely to lose their dominating position to hypermarkets/ supermarkets during the forecast period.
“The ongoing COVID-19 pandemic will slightly affect the growth of the canned cocktails market in the near term, which is otherwise set to expand at an impressive CAGR of 20% through 2030,” says a Fact.MR analyst.
Many of you across the country are able to enjoy our products at home, at your favorite bar or restaurant or even from your local spirits shop! We are please to announce that we are expanding to our distribution footprint to make sure our products are even more widely available and are expanding distribution in New York, California, Colorado and Florida!
Keep your eyes peeled for more information on timing of new product release with some of our new distribution partners. In the meantime, we are working hard to grow so that we can get more incredible drinks into your hands!
If you would like to join our growth, we are open to investors on the Republic platform through Regulation CF Crowdfunding. You can view our offering here.
Five years ago you needed to be a wealthy “accredited investor” to be an angel investor (in most cases). Startup deals were very secretive, and you usually had to know someone to get access to quality opportunities.
That all changed from 2015 to 2016, when two new forms of regulated startup investing went into effect (Regulation A+ and Regulation Crowdfunding). Suddenly everyone had the opportunity to become an angel investor and participate in private market deals.
Since then, regulated startup investing has grown steadily, and now appears to be accelerating. A new detailed report by Crowdfund Capital Advisors (CCA) highlights this growth, key statistics, and shows how these new forms of capital formation are helping new businesses in nearly every part of America raise money.
Here are a few of our takeaways from CCA’s report.
2,675 companies have conducted 3,089 offerings
Companies who did a 2nd round of funding had an average revenue increase of 23%
$500 million of capital has been committed through these offering types to date
700,000 investors have participated
Average of $342,000 raised per successful offering
Companies from 850 cities have raised capital
Capital raised has supported an estimated 100,000 jobs
The SEC and CCA have each identified zero securities fraud in these offerings
To sum it up: $500 million raised for 2,600 companies in 850 cities, from 700k investors with no fraud reported. Now that’s inspiring! All over the U.S., startup companies are raising money from thousands of individual investors, creating jobs and value.
One of the most interesting aspects of the CCA report is that since the COVID-19 crisis, startup investing on platforms like Republic has accelerated. In February, pre-crisis, the total amount raised was $9 million. By August, the monthly amount raised had increased to $25 million. And between July and August combined, the CCA report notes that $48 million was raised. That’s more in two months than the total from the first two years of Reg CF investing (2016-2017).
Regulated startup investing is booming. This difficult business environment seems to have encouraged companies to seek out funding alternatives, and many are choosing to sell equity via a crowd offering. For many companies, this is proving to be a better option than taking out a high interest line of credit, where APRs range from 24-99%.
700,000 new angel investors
Most relevant to all of you, a new generation of angel investors is being born. If you’re reading this, you’re probably a part of it and we’re thrilled to have you here in this important movement.
If you haven’t made an investment yet on Republic, now is the perfect time to get started and invest in 18.21! To learn more, please click here.
(Content via Republic)
We launched 18.21 over 6 years ago and bootstrapped to profitability year over year. We have never taken an investment but are at a point where capital constraints are holding us back from explosive growth! In another blog post, I will discuss what the future line up looks like but wanted to share the reason that we have opened up to investors and invite you to check out our portal on Republic where, for as little as $100, you can invest in 18.21 and become part of our growth! The link is www.republic.co/1821-drinks and there you can view all of the offering information, company information, ask questions, and invest!
The most frightening day of the year is almost here and with it, plenty of spooky and fun halloween parties. We have put together a few fun, easy and delicious cocktails that you can serve to your guests and some come with a scary surprise!
“Morticia’s Fantasy”
This cocktail is black like death but tastes like heaven!
Add to a shaker
2oz Rye Whiskey
1/2oz 18.21 Blackberry Peppercorn Shrub
1/2oz Lemon Juice
1/2oz Ancho Reyes
8 drops 18.21 Spicy Creole Bitters
Shake and strain into coupe glass and garnish with a lemon peel and a plastic spider!
“Eye See You”
Watch out for the spooky floating eyeball…oh wait..that’s the garnish….a lychee with a cherry inside!
Add to a shaker
2oz Gin or Vodka
1/2oz 18.21 Blood Orange and Ginger Shrub
1/2oz 18.21 Hibiscus Syrup
1/2oz Grapefruit Juice
Strain into a rocks glass over ice and top with ginger beer. To garnish, stuff a Filthy brand cherry into a lychee fruit and skewer.
“Witche’s Brew Punch”
For a larger format drink that is easy for your guests to grab and drink try a punch!
Build in a punch bowl:
40oz Dark Rum
20oz 18.21 Apple Cardamom Shrub
20oz St. George Spiced Pear
5 oz Lemon Juice
.5oz 18.21 Prohibition Aromatic Bitters
16oz sparkling cider
Stir well
Put out cups and let guests add their ice and then fill their cups with punch!
(Target sells a witches cauldron perfect for this drink! click here )
This week, we had an article published in Southern Kitchen with tons of info and recipes on making seasonal cocktails with our Pumpkin Spice Shrub. For this week’s Holiday Entertaining blog post, please enjoy the article!
By Ryan Hughley
I don't know about you, but if I have to drink another PSL (pumpkin spice latte) this year I'm going to freak out. I always start of the season the same way. Waiting with bated breath until my favorite coffee shop starts putting pumpkin in every coffee drink I can imagine.
By mid-October, however, I'm totally over it. Thankfully there's a better way to satisfy those pumpkin spice cravings without a trip to a coffee shop.
18.21 Bitters is an Atlanta based company that churns out artisan cocktail bitters, syrups and shrubs. They've recently re-released a fall fan favorite, pumpkin spice shrub. Featuring actual pumpkin, along with allspice and black peppercorn, this fall scented, vinegar-based cocktail additive is exactly what you need on hand when you finally get tired drinking your pumpkin spice with coffee.
Once you've got your bottle on hand, try out these two seasonal cocktails, straight from 18.21 itself.
Pumpkin Harbor
Picture this. Crisp fall air, your fireplace roaring in the living room, the smell of a pot of chili simmering on the stove top and you, content as you can possibly be. This is the cocktail you'll want to drink in this exact moment. This cocktail is rum-based, which pairs perfectly with the subtle sweetness of pumpkin shrub. The black currant and cocoa tincture not only adds a bit of brightness but ties this whole thing together. The result? A cocktail you'll keep reaching for long after pumpkins have gone out of season.
Serves: 1
Hands-On Time: 5 minutes
Total Time: 5 minutes
Ingredients
2 ounces English Harbour 5-year rum
1/2 ounce 18.21 Pumpkin Spice Shrub
1/2 ounce St. Elizabeth Allspice Dram
2 dashes Black Currant + Cocoa Tincture
Grated nutmeg for garnish
Instructions
Combine all ingredients in a cocktail shaker with ice. Shake vigorously and strain into a chilled Nick and Nora glass or a coupe glass. Serve immediately.
Triple Smoked Pumpkin Fizz
Our love for whiskey is no secret. This cocktail manages to actually feature a strong pumpkin flavor without it being overpowering. The LaPhroaig and Havana + Hide bitters marry together and give this cocktail a beautiful smokey flavor while the egg whites add a velvety texture. This is one fun drink. After an incredibly hard day at work, this is the cocktail you want to make right when you get home.
Serves: 1
Hands-On Time: 5 minutes
Total Time: 5 minutes
Ingredients
LaPhroaig Scotch whiskey, for rinsing
2 ounces Corsair Triple Smoked Whiskey
1/2 ounce 18.21 Pumpkin Spice Shrub
1 egg white
3 dashes Havana + Hide bitters
Pistachio, crushed for garnish
Instructions
Fill a rocks glass with ice and add splash of LaPhroaig. Set aside. In a cocktail shaker, combine the Corsair whiskey, pumpkin shrub, egg white, and bitters. Dry shake the ingredients for 30 seconds to froth the egg whites. Fill the shaker with ice cubes and shake again until well chilled.
Discard the ice and LaPhroaig in the rocks glass and add one large ice cube. Strain the cocktail mixture into the glass. Garnish with crushed pistachio. Serve immediately.
All Photos: 18.21 Bitters/Instagram
Please click here for a link directly to the article.
The holidays are creeping up quickly and with them comes holiday parties and dinners. We have a weekly series here leading up to the holidays with some tips and tricks to help you host stress free events and make easy delicious cocktails.
This week, we will be hosting an Old Fashioned class and in honor of the iconic cocktail and our fun cocktail class, here are some tips on adding this cocktail to your next event!
Try a build your own Old Fashioned Bar! Put out a Bourbon, a Rye Whiskey, and a Dark Rum along with a jigger in front of each. Add a few bottles of different bitters flavors (we suggest 18.21 Prohibition Aromatic for the traditionalist, 18.21 Barrel Aged Havana & Hide for the adventurous and the Rum lovers, and 18.21 Earl Grey Bitters for those who want to walk on the wild side. If you are feeling really fun and funky, try the 18.21 Grapefruit Lavender Bitters for a Rye Whiskey old fashioned!) Also leave out two syrups (try a plain simple syrup, or our 18.21 Coffee Vanilla Cacao Syrup for a fun twist). Print out instructions on how to make an old fashioned and leave out a bowl of garnishes including lemon rinds and orange rinds along with some Cherries (we love Filthy Cherries!). Add a muddler into the mix and a few cocktail mixing glasses, spoons and strainers, and your guests have a fun and interactive way to make their own cocktails so you can focus on enjoying your own cocktail and your party!
Here is our sample recipe:
BUILD YOUR OWN OLD FASHIONED
Add 2oz Spirit of Choice to Mixing Glass
Add bar spoon of syrup of choice
Add 10 drops bitters of choice
Add ice and stir
Strain into rocks glass over large ice
Garnish with Choice of Garnish
Suggested Pairings:
Rye Whiskey, Prohibition Aromatic Bitters, Simple Syrup Garnish with Orange Peel
Rum, Havana & Hide Bitters, Coffee Vanilla Cacao Syrup Garnish with Cherry
Bourbon, Simple Syrup, Earl Grey Bitters Garnish with Lemon Peel
Cheers to the holidays!
Please keep in mind there there are potential shipping delays due to Hurricane Florence.
Its Back!
Music Midtown 2018 is coming up this weekend! Your favorite 18.21 Ginger Beer and Svedka Mules are back so get your Music Midtown tickets and get your Mule on!
Here is a glimpse at last year's cocktails at Music Midtown!
